Certified French DSA partner
What is “Direct Selling”?
Direct-selling is a retail channel used by top global brands and smaller, entrepreneurial companies to market
products and services to consumers. Companies market all types of goods and services, including jewelry,
cookware, nutritionals, cosmetics, housewares, energy and insurance, and much more.
The direct selling channel differs from broader retail in an important way. It isn't only about getting great products and services into consumers' hands. It's also an avenue where entrepreneurial-minded people can work independently to build a business with low start-up and overhead costs.
Direct selling distributors work on their own, but affiliate with a company that uses the channel, retaining the freedom to run a business on their own terms. Distributors forge strong personal relationships with prospective customers, primarily through face-to-face discussions and demonstrations. In this age of social networking, direct selling is a go-to market strategy that, for many companies and product lines, may be more effective than traditional advertising or securing premium shelf space.
Millions of people around the world choose to become involved in direct selling because they enjoy a company's products or services and want to purchase them at a discount. Some decide to market these offerings to friends, family and others and earn commissions from their sales. The most successful distributors may decide to expand their business by building a network of direct sellers.
The Direct Selling industry is on its way to integrate the latest information technologies. Independent distributors have well understood that social networks are the virtual equivalent to the word or mouth business they do in real life. Brands must embrace digital using tools such as emailing campaigns, social media, digital ordering. They also must engage their distributors while trying to control their image online. At Vente Directe Développement, we are digital experts, with an extended experience in cross-channel sales & marketing and social networks.
Contact us for you digital needs.
Direct selling statistics (France, EU and global)
In 2016 in France, Direct Selling accounts for € 4.28 billion in sales, 671,920 direct jobs and 63,000 indirect jobs
in administrative, R&D, manufacturing and subcontracting.
In France in 2016, Direct Selling created 31,705 jobs.
The food and culinary industry has had a high increase from 17% to 32% of the categories from 2014 to 2016. In 2016, clothing and fashion accessories have been on the rise too. Product categories such as well-being, cosmetics and housekeeping
are continuously strong. Thanks to the value-added service they bring to customers, home improvement companies have been replacing local craftsmen. Sales split between product categories have been stable from 2012 to 2016.
2016 sales split between product categories in France (source: www.fvd.fr)
Any question on the French market? Contact us!
Direct Selling is sky-rocketing and recruiting thousands of part-time or full-time sales agents. Between 2010 and 2015, Direct Selling created 103,000 jobs in France. The industry has gained legitimacy and proved to be dynamic in a context where agile and part-time jobs often are key against high unemployment.
Among the 671,920 sales people within members of the FVD (French Direct Selling Association):
40% are full-time employed, some with management positions
30% are part-time
30% work multiple jobs
The figures above show that Direct Selling offers part-time and local job opportunities as a source of extra income.
Direct Selling is an opportunity for many to find a first job or change careers. Therefore anyone can acquire
new competencies through the training provided. It is a great alternative choice to traditional job patterns,
an opportunity to become independent and to earn as much as one can invests time and effort.
In Europe, Direct Selling accounts for 14.9 million sales people and for € 33 billion of business.
In the world, Direct Selling accounts for 107 million sales people and for € 183 billion of business.
Direct Selling in the world
French market ranks #9.
What about you? Where do you stand? What are your goals and dreams?
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Source: FVD and WFDSA